If a Customer Complains About Your Company on the Internet and You Don’t Notice It, Will It Matter?

John Ragsdale, an SSPA guy, writes about a new technology called TruCast that brings visibility to what your customers are saying about your company across the Internet and blogosphere. What I find potentially even more interesting is that this tool not only identifies what is being said about your company, but it brings into view the overall sentiment of their posts and even maps out their sphere of influence across social networks.

When it comes to Marketing awareness and knowing what people are saying about your company, this seems like pretty valuable information. On top of that, what if you were tracking those who are big proponents of your company or brand and became aware of their sphere of influence across the Internet? Sounds potentially useful.

You can read John’s thoughts on it here.